Carpet Professor                  CarpetProfessor / HowToBuyCarpet

  How To Buy Carpet Wisely!







Where to Buy New Carpet??


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How Much Does

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How to Choose The Correct

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Carpet Buying Guide EBook

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Free Carpet Buying Articles & Information

By Alan Fletcher - Carpet Expert & Consumer Advocate



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Here is a list of my free Carpet Buying Articles and Information for Homeowners.


It's very important that you choose the right carpet for your home and take steps to avoid common retail carpet scams!


Locate an honest and reputable carpet dealer in my preferred carpet dealer directory.







Carpet & Pad Specifications


What grade of carpet should I buy?


Carpet Specifications - Face weight, pile density, Tuft twist


Carpet Styles


Carpet Fibers


Pet Urine, Stain & Odor Solution






Carpet Pad


Carpet Padding - Moisture Barrier Pad


Carpet Measuring


Carpet Yardage Chart


Why Do Some Carpets Shed and Fuzz?


Where to Buy Carpet?


How to Buy Carpet Wisely in Today's Marketplace


About the Author


Retail Scams & Gimmicks

Carpet Scams


How Much Should I Spend on New Carpet?


Where NOT to Buy Carpet


Common Carpet Scams


Measuring Scams


Common Carpet Buying Mistakes


Can I Buy New Carpet Wholesale?


Best Places to Buy Carpet


Get Qualified Installation

Finding a Qualified Carpet Installer


Carpet Installation Cost - Carpet installer labor prices


Questions You Must Ask Before Hiring Any Carpet Installer


Carpet Installation Fees & Charges


How To Measure For Carpet | Seaming Diagram


How Carpet is Installed


Basic Carpet Installation | Carpet Installer Regulations


FREE Carpet Installation Checklist


Alan's Preferred Carpet Dealer Directory


All State Verify Contractor License Requirements - Workers Compensation

Carpet Buying Q & A


Carpet Questions & Answers


Have Questions?


Ask the Expert!


Pet Urine & Odor Remover Products


Looking for a Pet Urine Solution?


Selling Your Home? "Increase Home Value with New Carpet"





Where to Buy Carpet?  The High Cost of Advertising


I know you have watched thousands of TV commercials from carpet and flooring retailers. Those TV ad campaigns cost a fortune. The Big Box retailers have deep pockets and advertise relentlessly. 


They keep good track of their advertising campaign to learn one important fact: How much does cost us to attract each new customer? 


For example, If a carpet retailer spends $50,000 on a TV commercial and it yields 200 new customers, then their "cost per each new customer" is $250. This is a realistic cost of advertising for many carpet and flooring retailers. 


Once they figure out exactly how much it costs to attract each new customer they can then adjust the price of their products to offset their advertising costs. The more they spend on advertising to attract new customers, the more they have to charge YOU for their products and services.


Why is this important for you to know? 


The amount of money that a carpet retailer spends on advertising can have a significant effect on the price you end up paying for your new carpet. 


Did you know that a small display ad in the yellow pages can easily cost $1000 per month or more. Newspaper ads, radio and direct mailing campaigns are quite costly too and don't often yield good results. 


The Carpet dealers I have listed in my Preferred Carpet Dealer Directory save a ton of money on advertising costs. So when you mention that I referred you, it reveals that you are a very special customer and that allows them to give you their absolute best carpet deal possible! 


This is why it is so important for you to mention that I referred you!


You should know that I am never paid a commission or receive an affiliate fee from your carpet purchase no matter who you decide to buy from. In fact, most of my preferred dealers agree to honor my free $100 coupon because I help them reduce their high cost of advertising!




Alan's Preferred Carpet Dealer Directory


It's hard to find an honest and reputable carpet dealer these days! That's why I created my own special list of hand-picked carpet and flooring retailers who are reputable, locally owned, give free estimates, offer fair prices, have knowledgeable staff, provide honest measuring and hire qualified installers. 

Don't take chances... See who I recommend near you!







How to Measure for Carpet    Room Yardage Chart    Carpet Seaming Diagram


Best Carpet for Kids Dogs Cats & Pets   Carpet Q & A   Carpet Specifications


Carpet Installation Cost    Room Yardage Chart    Carpet Cost   How to Buy Carpet Wisely

Common Carpet Buying Mistakes  How to Measure for Carpet in 4 Simple Steps  Best Carpet for Stairs 

Learn about Carpet Fibers - Stainmaster, Smartstrand  How to Buy New Carpet Remnants Wisely!


What Grade of Carpet Should I Buy?   Carpet Buyer's Checklist   Carpet Scams


Visit My Facebook Page      Free Carpet Buying Articles & Information  




Order My Carpet Buying Guide EBook on Amazon!

Save Hundreds on New Carpet!  Only $9.99, Instant download to any device! 







©2020 Alan Fletcher - All Rights Reserved. All content is the opinion of the author. 

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