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Carpet Professor


Alan Fletcher aka 

The Carpet Professor



It is important that you buy the right flooring product. If you want to learn from an expert, I can help you. First, forget everything you think you already know about carpet and flooring. Next, read everything I have posted on my website.


For obvious reasons, I can't suggest a particular brand of carpet for you, and not every carpet store carries the same brands. Some stores carry Mohawk, some carry Shaw. Some carry both. There are many carpet brands to choose from and some carpet manufacturers are better than others. Here is a list of carpet mill brand names their websites and contact information.


If you are unclear about what grade of carpet to select, my free Carpet Foot Traffic Test will help you get started in the right direction.


About Me?

First, let me tell you a little bit about myself so you can understand why I am here to help you make wise and informed carpet buying choices. I am a third generation Carpet Professional and trusted consumer advocate since 1998. 



  • I retired in 2006 after 30 years in the Carpet business and I no longer sell or install Carpet. 

  • My father was a WW2 Army veteran and after the war, he got a job as a carpet salesperson at a local carpet / flooring company in Portland Oregon, (also where he met my mother). Later my father landed a job as a carpet mill rep with Berven Carpets of California and kept that job for over 35 years. 

  • My grandfather also sold carpet, but mainly area rugs and high-end furniture. 

  • My uncle George operated a local carpet store in Eugene, Oregon for over 40 years. 

  • My Brother and Aunt also worked in the carpet business for many years.  

  • All throughout my life, carpet and flooring has been the main topic of discussion at the dinner table.


From the age of 18 in 1977, I was fortunate enough to be apprenticed and trained by several industry experts and master flooring mechanics in all aspects of the carpet and flooring industry. 


I learned all about installing carpet and flooring products and how well they perform over time. This is the key to my information and advice I provide to my readers! I now enjoy educating homeowners about how to choose new Carpet wisely by offering my free Carpet buying information & advice.


My Driving Force...


During my 30+ years in the Carpet and Flooring business, I became very alarmed at the large number of dishonest Carpet and Flooring dealers I encountered. So many carpet store owners and their hired salespeople were prone to lie, cheat and deceive homeowners just to "close" the sale. They did not seem to care if the homeowner selected to right grade of carpet.


In 1998 finally decided that I wanted to do something to make a difference and began educating homeowners about how to choose new carpet wisely, how to save the most money and how to avoid getting ripped off. 


More about Alan's career in the Carpet business:


Alan Fletcher began his career as a flooring installation apprentice in 1977 at a local flooring shop in Milwaukie, Oregon. After more than 5 years of learning the trade and working with three master craftsman, Alan formed his own flooring sales and installation company in 1982. 


From 1982 to 2007, Alan owned and operated a Carpet & Floor Covering sales & contracting business serving both residential and commercial clients from Oregon, Washington, Florida, Texas, Missouri, Arkansas and Tennessee.


With wisdom and experience handed down from his father, a carpet mill rep for over 35 years, Alan amassed extensive Carpet and Flooring product knowledge far beyond the typical flooring installer. Alan also had the unique benefit from learning the tricks of the trade from three master craftsman and then adding years of first-hand installation experience with practically every type of carpet and flooring product. 


Alan has earned his extensive experience from selling and installing Carpet and Flooring in hundreds custom homes, commercial properties, hospitals, retirement homes, institutional facilities and thousands of apartment complexes for over three decades. 


Alan Fletcher is also the author of The Complete Carpet Buying Guide, an ebook and is frequently called upon by industry professionals, trade publications and local and national media professionals to comment and respond to current carpet and floorcovering market trends. 


Now retired from doing carpet and flooring sales and installations, Alan enjoys helping homeowners through his free unbiased carpet information websites. 


Alan firmly believes that every homeowner deserves free and complete access to accurate and honest Carpet buying information. For this reason Alan has devoted over 23 years as a consumer advocate and continues to provide free unbiased Carpet buying advice to homeowners nationwide.



Questions to Consider:

  • Did you get a fair price on a good quality Carpet?

  • Was your home properly measured to limit the amount of waste?

  • Did you select a grade of carpet capable of withstanding your level of foot traffic for the length of time you anticipate?

  • Did you select the correct grade and quality of padding? 

  • Was the carpet installed properly according to the carpet manufacturers guidelines?

  • Do you know what is required to keep your carpet warranty in force?

  • Do you know how to properly maintain your new carpet?



"Everything you read on my website is my personal opinion derived from decades of hands-on experience. You will surely encounter others who have their opinion too. 

You decide who's opinion you want to trust, if any."



I think it takes about three to five years for most homeowners to discover if they have made a poor carpet choice or received a poor quality installation. 


Good quality carpet that is poorly installed can easily lose half of its intended lifespan. Select the wrong grade of carpet and it will surely wear out long before you expect. Poor installation can severely reduce the lifespan of any grade or type of carpet. 


Most folks want at least 10 years of use from their new carpet. However, the five year mark is when most homeowners typically realize that something is terribly wrong and wonder why their new Carpet is not living up to the promises made by their Carpet Salesperson. 


You might be saying...

The carpet is wearing out fast...

It's matting down in the main traffic lanes and on the stairs...

It's looking dingy even after being cleaned...

There are wrinkles in the living room...

Spots and stains are not coming out as easy...

Spots that have been cleaned are returning again in a few days...


Now is when the homeowners begin to suspect that they have been duped into buying a low-quality carpet that was incapable of meeting their long-term needs and goals. 


Is it a carpet defect? Perhaps they installed the wrong padding? Maybe the carpet installers did a lousy job. It's really difficult to know for sure what the problem is, who's at fault and how to proceed.


After five years, the manufacturer's warranty has likely expired and is basically useless. The Carpet installation warranty has long since expired, and now there is little or no recourse for the homeowner whatsoever. 


A lot of money was spent hoping for at least 12 years of beautiful carpet in the home and now after just five short years it's starting to look like hell and needs to be replaced


The sad part is, in the first three or four years, before they knew the truth, they had already recommended their Carpet Retailer and Carpet Installer to practically everyone they knew. 


They recommended the Carpet Dealer to their friends, relatives and co-workers and likely posted several positive reviews on the internet that had been viewed by thousands of unsuspecting homeowners. 


How many people might have followed your positive reviews and purchased from the same dealer or hired the same carpet installers with similar "bad" results? 



For these reasons and many more is why I say:


Carpet is a major expense that must be taken very seriously. Homeowners need expert advice from a trusted source. 


My hand-picked list of Preferred Carpet Dealers must pass my own personal set of requirements before I recommend them to my readers. 


They must also be locally owned, provide first-class customer service, offer reasonable prices and use qualified installers. 


Don't take chances, See which Carpet Retailers I recommend near you!



Alan articles, interviews and advice have been published worldwide and featured in these great publications:


  • HGTV.com

  • The National Association of Residential Property Managers

  • The Boston Globe

  • Residential Resource Magazine. (NARPM)

  • The Rental Property Reporter

  • The Chicago Tribune

  • The Professional Property Managers Association  (PPMA)  

  • The Apartment manager

  • IREM.org  The Institute of Real Estate Management

  • HGTV Magazine

  • Inspired House Magazine

  • Landlord.com

  • The Palm Springs Sun Times

  • MrLandlord.com

  • The ISSA Today

  • Apartment Owner Magazine

  • Wikipedia.com

  • and many more...




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Best Carpet


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Preferred Carpet Dealer List






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Recommended Carpet Stores Near Me - Carpet Professor


 My Recommended Carpet Stores 


Carpet Professor Preferred Carpet Dealers

I only recommend locally-owned Carpet &

Flooring dealers who provide Great Service,

Quality Products and Qualified Installation.


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